The perfect approach to effectively managing issues is to have a pre-planned and tested plan in place. This safeguards against emotional, pressure-driven decisions made in the heat of the moment – when most is at stake.
Discreet behind-the-scenes support
We help our clients deal with issues of all kinds. Our experience ranges from long-term projects embedded in a corporate communications unit, through to one-offs where a extra help is urgently needed. We’re fast, effective and of course total confidentiality is guaranteed.
Our calm, methodical approach to the “fire combustion triangle” of reputation management tackles the three key things which make a problem escalates into a crisis: Heat (public disapproval or distaste), oxygen (media coverage fanning the flames) and fuel (early attempts to “shut down” the crisis without a proper strategy).
Plan ahead and rehearse
Effective reputation management does not start on a rainy day. are essential. Planning, testing and refining strategies to defend and protect brands in times of crisis is essential, to ensure clear, crisp, focused, non-emotional and unambiguous communications when the heat is on.