Never underestimate the power of the press. The last two weeks have been straight from hell for Facebook's crisis communication team - with billions of dollars wiped from the company's market value following the Cambridge Analytica crisis. Nevertheless, they are doing a great job [...]
Your angry tweets have become meaningless. There's an increasing tendency to immediately roast brands on social media, no matter how trivial your issue. Just stop it now.
From a reputation management perspective, it’s time to take IT security seriously – before it puts you out of business: The implications of a WannaCry ransomware infection.
In the end, the price for United Airlines of losing its reputation came down to the cost of four seats on a flight from Chicago to Louisville, KY – a round trip that usually costs less than $400 in coach. As you’ve probably already [...]
A guiding principle of credible communication – especially in crisis management – is to stay on message. This also applies on Twitter, as a German regional police force realized over the weekend.
The embarrassing volte face that Germany’s Spiegel Online needed to make this week underlines why for news outlets, the race to be first with the news can seriously damage your reputation.