Its death was inevitable, and had been predicted by many, for years. But in the end, the tech trade show monster CeBIT just had to die. CeBIT peaked in the years 2000 and 2001. It pulled in some 830,000 visitors in 2001 – but [...]
Although consumer devices like Fitbit and smartwatches have grabbed a lot of the attention, the real story when it comes to wearable technology over the last two years has been in specialized areas, like healthcare.
It has already turned journalism on its head, now social media is set to do the same to traditional marketing, writes Andrea Jones.