Its death was inevitable, and had been predicted by many, for years. But in the end, the tech trade show monster CeBIT just had to die. CeBIT peaked in the years 2000 and 2001. It pulled in some 830,000 visitors in 2001 – but [...]
To kick off 2018, we’re introducing Destrier AR, a new dedicated practice focused on analyst relations, in response to growing vendor recognition of the influence wielded on deals by industry analysts.
Although consumer devices like Fitbit and smartwatches have grabbed a lot of the attention, the real story when it comes to wearable technology over the last two years has been in specialized areas, like healthcare.
Q: What’s worse than making an announcement on a new “global strategic alliance”? A: Running a joint analyst briefing - where two companies get together to share their enthusiasm with hard-bitten industry analysts.
Your angry tweets have become meaningless. There's an increasing tendency to immediately roast brands on social media, no matter how trivial your issue. Just stop it now.
From a reputation management perspective, it’s time to take IT security seriously – before it puts you out of business: The implications of a WannaCry ransomware infection.
A guiding principle of credible communication – especially in crisis management – is to stay on message. This also applies on Twitter, as a German regional police force realized over the weekend.
The embarrassing volte face that Germany’s Spiegel Online needed to make this week underlines why for news outlets, the race to be first with the news can seriously damage your reputation.
Love them or loathe them, these five themes will dominate the news in 2017. Since they're guaranteed to get media pick-up, every PR person will be trying to find their own unique angle.
Ride-sharing firm Uber is edgy and disruptive, I get that. It’s part of the way that Uber positions itself to the market – it’s a hip service, not something stuffy and tired like a regular taxi. In fact, Uber goes to great lengths to underline that it’s not a taxi service.