To kick off 2018, we’re introducing Destrier AR, a new dedicated practice focused on analyst relations, in response to growing vendor recognition of the influence wielded on deals by industry analysts.
It’s sometimes hugely tempting, but technology firms should be cautious of the growing trend of "glamalyst relations": glamming-up presentations submitted to analyst firms in the hope of simply dazzling the audience.
Q: What’s worse than making an announcement on a new “global strategic alliance”? A: Running a joint analyst briefing - where two companies get together to share their enthusiasm with hard-bitten industry analysts.
Award-winning analyst relations training services are now widely available in mainland Europe for the first time, as Destrier Communications partners with KCG, the Knowledge Capital Group.