“On the internet, nobody knows you’re a dog”. This famous saying was coined in 1993 by cartoonist Peter Steiner, and published by The New Yorker. Over the years, this has come to refer to the fact that, thanks to the anonymity of the internet, [...]
The embarrassing volte face that Germany’s Spiegel Online needed to make this week underlines why for news outlets, the race to be first with the news can seriously damage your reputation.
It has already turned journalism on its head, now social media is set to do the same to traditional marketing, writes Andrea Jones.
Love them or loathe them, these five themes will dominate the news in 2017. Since they're guaranteed to get media pick-up, every PR person will be trying to find their own unique angle.
Ride-sharing firm Uber is edgy and disruptive, I get that. It’s part of the way that Uber positions itself to the market – it’s a hip service, not something stuffy and tired like a regular taxi. In fact, Uber goes to great lengths to underline that it’s not a taxi service.
Famously described as "Davos for geeks", tech conference WebSummit moved to Lisbon in 2016 - and attracted a huge crowd: More than 50,000 people from 150 countries. Destrier was part of the success, with Managing Partner Simon Jones taking to the stage on the [...]
When storytelling goes wrong: German retailer Edeka faces claims that its TV ad for Christmas contains hidden neo-Nazi messages.
Award-winning analyst relations training services are now widely available in mainland Europe for the first time, as Destrier Communications partners with KCG, the Knowledge Capital Group.
The traditional press conference is dead. Long live the live blog-optimized press conference! Apple's iPhone 7 event was a masterclass in staging a live-blog optimized event.